Boring Millionaires

The database The cost ladder

What it actually cost them to start

Every startup figure we have documented, smallest first. These are not estimates or industry ranges: each one is a number the owner stated publicly, attached to a business whose outcome we also know. Read down the column and the pattern arrives on its own.


The most common question we get is some version of "how much do I need?" The honest answer is that in this database, capital predicts almost nothing. The two smallest starts on this page produced an exit and a forty-year business. The largest single number belongs to the only documented bankruptcy.

Under $1,000

THE CHEAP END
Johnny Robinson & Sergio Silesky
Window cleaning gear, 2017. Sold the company ~4.5 years later.
$150
Brian Winch
Hand tools, 1981. Still reports $600-700k a year.
~$250
Trevor Kokenge
Used tools and a $50 mower, 2008. Now $22-29k a month.
$300
Alan Tursunbaev
Detailing equipment. Now ~$900k a year at 60% gross margins.
$500
Brian Scudamore
One used pickup truck, 1989. Now ~$600M systemwide.
$700

$1,000 to $10,000

THE WORKING RANGE
Sam Evans
A $1,000 truck plus incidentals, 2016. Sold in 2024.
~$1,700
Anna-Marie Ortiz
Her last savings, 2023. $10k months within 15 months.
$2,000
Cristobal & Sandra Mondragon
Cleaning supplies and a start, 2015. Now $120-140k months.
~$5,000
Joshua Brown
Pressure washing equipment, 2016. Now ~$2M a year.
$5,000
Kyle Landwehr
Junk removal setup. $10,000 back in month one.
$6,000
Augusta's early operators
Used truck and mower, no trailer. Franchise now $50M+ systemwide.
~$9,000
Marcus Gram
Two machines and card readers, 2018. $500k in sales by 2022.
$10,000

$10,000 to $100,000

BUYING THE ROUTE
Adam Hill
An existing vending route, 2014. Now $58k+ a month.
$60,000
Ryan McCoy
A built Scoop Soldiers territory. $900k in year one.
$61-111k
Dave & Carla Menz
A failing Craigslist laundromat, 2010. Now a $2M+ chain.
$85,000

Above $100,000

THE ASSET END
Daniel Tom
Credible porta-potty start: ~$800 a unit, ~$160k a truck.
~$250,000
Nathan Lenahan
Bought a $1.2M HVAC company via SBA loan, 2021.
$400,000
John & Tom D'Eri
A failing car wash, 2013. Now ~$6M a year across three sites.
~$3M

What the ladder actually shows

Three things, none of them motivational.

Capital buys time, not outcomes. The cheap end of this ladder is populated by people who spent years compounding: Winch has been walking parking lots since 1981, Kokenge stored his tools in an apartment. The expensive end skips those years by purchasing an existing customer base, which is what Hill's $60,000 and Menz's $85,000 really bought. Both work. Neither is faster than the other by accident.

The number that matters is not on this page. Almost every owner here funded their living costs some other way while the business kept its own money. Kokenge worked multiple part-time jobs. Menz kept his phone company job for years. Gallagher and her husband cleaned bars after their day jobs. The real startup cost is the runway, and nobody quotes it.

More money creates more ways to lose. The only documented failure in this database is also its second-largest transaction: a $2.1 million HVAC business with $800,000 in owner earnings that ended in bankruptcy after the seller turned out to have lied. A $150 mistake is a bad weekend.

Common questions

What is the cheapest business to start?

Of everything documented here, $150 of window cleaning equipment, which Robinson and Silesky turned into a company they sold about four and a half years later. Winch's roughly $250 of hand tools in 1981 has produced the longest run: forty-plus years at $600,000 to $700,000 a year.

How much do you need to start a service business?

Documented service starts cluster between $150 and $10,000. Cleaning at $2,000 and $5,000, junk removal at $1,700, pressure washing at $5,000, vending at $10,000. Asset businesses are a different category entirely: $85,000 for a laundromat, ~$250,000 for a porta-potty fleet, $3 million for a car wash.

Does starting capital predict success?

Not in this data. The two smallest starts produced an exit before 25 and a forty-year business. The one documented bankruptcy involved the second-largest sum. What correlates with outcomes here is duration and route density, neither of which can be bought outright.

Built by @gloverbuilds

Fifteen years building companies quietly. Now I ship them in public, with the real numbers.

SideRoadA new business every week, built in public with real revenue. ShipWolfThe solo-founder launch kit behind the weekly builds. TextScrubrStrip hidden formatting and AI tells out of any text. Boring MillionairesDocumented owners of profitable, unglamorous businesses. All links open in a new tab.