Articles
Writing built from the database rather than from opinion. Every figure traces to an owner who stated it publicly, and every ranking is assembled from the same 66-page record of documented businesses.
LATEST2 published
Buy it or build it?
Two routes into the same trades, and the one failure that shows what buying hides
6 Oct
12 businesses started for under $10,000
Ranked by documented startup cost, smallest first, each with a named owner
6 Oct
New writing most days. The Ledger newsletter carries one documented owner a week.