Boring Millionaires

The database Category

Laundromats

One deeply documented operation anchors this category: Dave and Carla Menz's Queen City Laundry in Cincinnati, built from a failing $85,000 Craigslist store in 2010 into four locations reporting over $2 million a year at roughly 40 percent margins. Laundry is a utility. Clothes get dirty in every economy, and the industry's mom-and-pop ownership means a disciplined operator mostly competes against neglect.

The entries

Why it scores boring

Laundromats score 91: near-total glamour inversion, demand that tracks population rather than sentiment, and competition that is mostly absentee owners letting stores decay. The Menz playbook, buy the zombie mat, renovate, attend, add wash-and-fold and delivery, is public precisely because so few people will actually execute it.

Common questions

Are laundromats still profitable?

The documented case says yes, conditionally: Queen City Laundry reports over $2 million a year at roughly 40 percent margins across four renovated, attended stores. The unconditional version, buy any mat and collect quarters, is how the previous owners produced the failing store Menz bought.

Should I buy an existing laundromat or build new?

The documented path here is buying distressed: Menz paid $85,000 for a failing store and built the value through renovation, staffing, and added services. New builds cost several times more before the first quarter drops. Buy the problem, fix the problem.

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