Boring Millionaires

The database The exit ledger

What boring businesses sell for

Every publication covers the building. Almost none covers the selling, which is where the money in an unglamorous business is usually realized. This page collects what we can document: the exits from our own database, real broker listings with revenue and owner earnings attached, and the multiples buyers pay by trade.


The fourth stage of the boring business lifecycle, after the route, the systems, and the manual, is the sale. It is the stage the genre skips, because it is undramatic and the numbers are private. What follows is everything we can currently source, sorted by how much we trust it.

Tier one: documented exits from this database

Three owners in this ledger have sold, and each sale says something different about who buys these companies.

Nick Huber and Dan Hagberg sold Storage Squad in January 2021, a decade after founding it at Cornell, to the portable storage operator 1-800-PACK-RAT. Reported prices range from $1.65 to $1.7 million; the Cornell Chronicle says only "seven figures." They rolled the proceeds into rural self-storage, the cleanest example in this ledger of a service business converted into an asset business.

Sam Evans sold You Call We Haul in September 2024 to a local operator whose estate-transition and house-flipping business generates constant cleanout work. The buyer was not a fund. He was the customer.

Johnny Robinson and Sergio Silesky sold Orange Window Cleaning about four and a half years after starting it with $150, at a peak of $65,000 to $70,000 a month. The company still runs above $1 million a year under new ownership, which is the strongest evidence that they had built a business rather than a job.

In every documented case here, the buyer was an adjacent operator for whom the route was worth more than it was to the founder. The pattern, so far

Tier two: what the market is asking

Broker listings are public, specific, and unverified, so we treat them as asking prices rather than facts. They are still the best available picture of what these businesses trade for. A sample we have collected while researching entries:

LISTED FOR SALE, AS ADVERTISED
Roll-off dumpsters, NC
84 boxes, 3 trucks, 4 yrs double-digit growth
$1,005,000 rev
$310,000 SDE
Tree service, FL
absentee owner, 5-10 hrs/week, ISA arborist on crew
$913,595 rev
$174,829 SDE
Tree service, Bay Area CA
30+ years, residential and commercial
$1,833,000 rev
$2.75M asking
Tree service, AZ
31 years, 2 employees, owner on the crew daily
$396,000 rev
$575,000 asking
Snow removal + stormwater, est. 2009
accounts within 2 blocks; summer street cleaning
$680,000 rev
$750,000 asking
Tree service, seller-financed
44 years, 4 employees, retiring owner
$288,000 avg rev
3-year average

Two things jump out of that table. The absentee tree service, where the owner works five to ten hours a week, carries roughly the same revenue as the one where the owner rides the truck daily, and vastly more value, because the buyer is purchasing a business rather than a job. And the 44-year-old company averaging $288,000 is a reminder that longevity and scale are different things.

Tier three: the multiples

Industry benchmarks put the median tree service at about 3.7 times seller's discretionary earnings. Snow removal is the sharpest illustration of what buyers actually pay for: per-event books trade at 2.5 to 4 times EBITDA, while contract-heavy commercial books trade at 6 to 10 times. Same trucks, same snow, double or triple the multiple, entirely because the revenue is contracted rather than episodic.

The discounts are just as instructive. Founder-dependent operations, where the owner personally dispatches the work, trade roughly one to one and a half turns lower, because the buyer is inheriting the risk that the business was really the person. Snow-only operators take a discount against year-round landscape-plus-snow combinations, which is why the snow business in our listing table sells paired with a summer street-cleaning operation. Customer concentration above 60 percent of revenue is treated as a material risk.

What this means if you are building one

Everything the market pays a premium for is a decision you make years earlier: sign contracts instead of taking one-off jobs, spread revenue across many customers, and build a crew that runs without you even when doing it yourself would be faster this quarter. Mike Andes's systems obsession and Robinson's move off the trucks are not personality quirks. They are the exit, being built in advance.

Common questions

What multiple do small service businesses sell for?

Owner-operated service businesses typically trade around 2 to 4 times seller's discretionary earnings, with tree service benchmarks putting the median near 3.7 times SDE. The spread within a trade is wider than the spread between trades: contract-heavy snow books fetch 6 to 10 times EBITDA where per-event books fetch 2.5 to 4.

Who buys small boring businesses?

Usually adjacent operators, not funds. Every documented exit in this database went to someone already in or beside the trade. At larger scale, strategic acquirers like BrightView and USM Services buy regional operators that fit national contract footprints, which is why contracted commercial revenue commands the premium.

What makes a boring business worth more?

Recurring contract revenue, low customer concentration, route density, and a crew that operates without the owner. The listing in our table with an absentee owner working five to ten hours a week is worth dramatically more than an identically sized company whose owner rides the truck every day.

Built by @gloverbuilds

Fifteen years building companies quietly. Now I ship them in public, with the real numbers.

SideRoadA new business every week, built in public with real revenue. ShipWolfThe solo-founder launch kit behind the weekly builds. TextScrubrStrip hidden formatting and AI tells out of any text. Boring MillionairesDocumented owners of profitable, unglamorous businesses. All links open in a new tab.